- It’s only about sales
- Anyone can do it without training
- It delivers instant results
- It doesn’t require strategy
- Networking alone is enough
- Digital presence is optional
- Clients only care about price
- Competition is always negative
- Leads convert easily
- Market knowledge is secondary
- Branding doesn’t matter
- It’s a short-term function
- Referrals happen automatically
- It doesn’t require consistency
In reality, business development is a structured, long-term process.
